PR News

Advertising Goes BIG

by Kristi

No one will argue that advertising is an effective way to introduce new services or items to the public. Saturating the market with countless ads will inevitably gain results for any company, but advertising on a national level is extremely expensive. Where is the balance? Could your ad ever be too big?

There is a great blog on Brandcurve that introduces the latest in extreme advertising on airport runways. I’m sure you have seem millions of billboards bordering every main highway, stadium and metropolis in America, but now Ad-Air Group Plc, a firm in the United Kingdom, is offering companies worldwide the opportunity to advertise in a big way. Extending over 5 acres, making them the world’s largest banner ad, the advertisements can be seen from passengers’ windows as they take off or land in airports worldwide. The first airports to debut the Ad-Air Group Plc ads are seven of the world’s busiest runways; Dubai, Atlanta, Paris, Geneva, Tokyo, London and Los Angeles.

Reaching over 61 million people at the Los Angeles International Airport alone, there is no denying the exposure these billboards will receive. But, environmentally and economically, they have created quite a controversy. Not only do they compromise the land on which they are built by killing the grass and trees that surround them, but they also prevent the much desired land from being developed by other companies.

When does it become too much? There have been many debates that advertising becomes increasingly more intrusive each year. No one can escape it and it seems the public continues to try with technology such as satellite radio and TiVo. These technologies continue to grow in popularity because they allow consumers to avoid commercials. Has advertising warn out its welcome in American society? Possibly, but I think that with each new stake companies take in advertising they lose focus on the importance of public relations and how it can help your business grow in more than just revenue.

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.