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Crisis Management
CBS 60 Minutes Interview with Facebook CEO
by Ryal
With looming whispers of subpar PR tactics, 23-year-old “CEO Toddler” Mark Zuckerburg makes a crisis management move and addresses some fairly touchy subjects in front of a national audience. To what degree he’s totally dodging these questions is entirely up to you.
Zuckerburg and guests discuss topics such as:
• The idea for Facebook – it is a stolen idea?
• The impact of Facebook on politics
• Will Facebook challenge Google as the top search engine Web site?
• The evolution of Facebook Ads
• Is Facebook becoming too commercial?
• The decision to (or not to) take Facebook public.
• Does Mark think of himself as a good CEO – Is his age an asset or a liability?
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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64
MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.
