Coldwell Banker Howard Perry and Walston Builder Services Wins MAME Award

by MMI

RALEIGH, N.C. – Debbie Houston, president of Coldwell Banker Howard Perry and Walston Builder Services, has announced that the firm was awarded a Major Achievement in Marketing and Excellence (MAME) for Best General Brokerage Direct Mail Piece for the Neighborhoods & New Homes publication that is designed to showcase the firm’s communities and provide a preview of those communities to come. The ceremony was held on April 20 at the Embassy Suites in Cary, and the awards were presented by the Triangle Sales and Marketing Council of the Raleigh-Wake County Home Builders Association. The MAME awards honor superior achievements in sales and marketing.

Coldwell Banker Howard Perry and Walston Builder Services has represented both local custom builders and national corporate builders in over 500 new home communities throughout the area and provides comprehensive sales and marketing that includes buyer profile development, market research, target marketing, advertising, promotion and public relations.

“This award demonstrated that the group’s efforts are appreciated by our peers,” said Houston. “By including all of our communities in one publication, we ensure that every realtor will find a neighborhood fitting his or her buyer’s price range, lifestyle and location requirements.”

About Coldwell Banker Howard Perry And Walston Builder Services:
Coldwell Banker Howard Perry and Walston Builder Services is a full service sales and marketing division specializing in new home developments and construction. Established in 1979, Coldwell Banker Howard Perry and Walston Builder Services has represented both local custom builders and national corporate builders in over 500 new home communities throughout the area. Coldwell Banker Howard Perry and Walston Builder Services provides comprehensive sales and marketing that includes buyer profile development, market research, target marketing, advertising, promotion and public relations. Also provided are professionally-trained sales managers, professionally-trained and dedicated on-site sales associates, a marketing department to develop and implement targeted marketing strategies and access to top relocation representatives and more than 700 Coldwell Banker Howard Perry and Walston sales associates through out the Triangle. For more information about Coldwell Banker Howard Perry and Walston Builder Services visit their Web site at http://www.hpwnewhomes.com.

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.