Downtown Raleigh Alliance Campaign Wins National Award

by MMI

Raleigh, NC – The marketing and public relations campaign to launch the Downtown Raleigh Alliance (DRA) economic development video has won the 2005 Videographer Award, Award of Excellence. Recipients of the Award of Excellence are projects that the judges deemed were written, produced, shot, and edited in an exceptional manner, exceed a high standard of excellence, and whose work serves as a benchmark for the industry. MMI Associates, Inc., who submitted and won the award, assisted in the production and marketing of the video that promotes the downtown area to prospective employers, investors, developers, and businesses considering relocation to Downtown Raleigh. NIXdesign provided creative direction and packaging design, Karacom Creative supplied the scripting services and Donna Mason provided the voice-over.

“Working with MMI Associates has been a very rewarding experience, and we are pleased to see the firm’s good works being recognized on behalf of our community,” said John Boylan, Chairman of Downtown Raleigh Alliance.

About the Videographer Awards:
The Videographer Awards is an international awards program directed by communications professionals to honor talented individuals and companies in the video production field. Entrants include video production companies, advertising and public relations firms, corporate communications departments, cable and broadcast television operations, government agencies and schools, independent producers and wedding and special event producers. Past winners have come from all 50 states and numerous countries.

About the Downtown Raleigh Alliance:
The Downtown Raleigh Alliance (DRA) is a non-profit organization comprised of individuals, associations, corporations, and partnerships who want to improve Downtown Raleigh. This leadership organization is focused on the revitalization of Downtown Raleigh, North Carolina and serves as a clearinghouse and advocacy group for all issues affecting Downtown. The organization also sponsors the Downtown Ambassador Program. For more information, please call 832-1231 or visit the website at www.downtownraleigh.org.

Media and Press Contacts:
MMI Associates, Inc.
Patty Briguglio
919-233-6600
Patty@mmimarketing.com

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.