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Enjoy Dr. Pepper on your iPhone

by Jennifer

I was intrigued when I saw an article about their most recent promotion. On Nov. 5, Dr. Pepper released Matchcaps, the first advergame designed specifically for the iPhone Safari browser. Consumers don’t have to download anything to play the game – they just have to visit www.drpepper.com/matchcaps. And, unlike other games, Matchcaps will not be affected by iPhone updates because it uses the Safari browser.

A Familiar Game
Matchcaps isn’t a brand new concept. Much like the popular Bejeweled and Luxor games, the game follows the “match three” format that online gaming fans have loved for years. By sticking to a format that users already understand, Dr. Pepper is helping bring in users that might otherwise be scared to try and figure out another online game.

Ahead Of The Rest
Dr. Pepper is the first company to create such a game for iPhone – iPhone isn’t releasing kits for third party application developers until February. That gives Dr. Pepper three extra months to develop a solid relationship with consumers and create an image of being the interactive soft drink company. Even if other soft drinks create games, the first game is typically the one that’s remembered. It will be interesting to see whether Dr. Pepper becomes known as the soft drink that interacts with consumers or if it just paves the way for other sodas to create their own games.

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