Good and Bad PR

Everybody's Favorite Things

by Kate D

What’s every woman’s dream in life? Nope sorry boys, it’s not to find a husband, not the successful career, not even a shopping spree. Every woman’s goal in live is to be at the Oprah show for Oprah’s Favorite Things.

If you don’t know what this means, you are probably a single male, I say single because even my boyfriend now anticipates this annual event. Oprah’s favorite things list is the ultimate in product placement. If you can get on this show, your product will sell faster than you can supply it. Recently Oprah did her first Oprah’s Favorite Things for Summer show that was so big, it started out with The Donald himself. With a viewership across the world, each product is now the “have to have” of every woman in the world. So forget product placement in movies, forget the TV shows, get your product on Oprah and you’re set for life.

Here’s some of what made Oprah’s list for summer,

Mar-a-lago Turkey Burger
Mar-a-lago Pear Chutney
Weber Genesis EP-310
Swimsuits and accessories by: H&M, Nine West, Hat Attack, Target, Karla Colletto, Calypso, Pucci, J.Crew, Juicy Couture, Yummie Tummie and more
CoverGirl Lash Blast Mascara
OPI Nic Stick’s Paint & Go Nail Lacquer
NARS Cosmetics Kabuki Artisan Botan Brush
Balboa Medallion Rolling Duffel by Toss Designs
Garmin International’s Garmin Nuvi 250 GPS Device
$200 Gift Card to Courtyart Marriott Hotels
The Oprah Magazine Cookbook
Mary J. Blige’s new cd “Growing Pains”
A New Earth by Eckhart Tolle

What’s product placement got to do with the Oprah show? Everything! These aren’t old products Oprah pulled out of her cupboard to fill up show time. Most of these items have recently been placed on the market and have found their place on the show by the magic of their public relations or marketing director. Placement on a show like this can catapult sales and popularity. Still don’t believe me? Ever heard of Spanx?

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