The Week in Review

Fastest Moving Web sites of 2007

by Ryal

Compete.com Offers Online Statistics To Improve Your Business Strategy

Compete is a self-proclaimed “new bread” Web analytics company. It offers clients the service of quote “tracking rivals and then eating their lunch,” by way of making valuable marketing insights from the consumer’s online behavior – e.g. the sites they’re visiting, the products they’re buying and even the video podcasts they’re downloading at lunch.

According to its home page, Compete.com is the only online competitive intelligence service that combines site and search analytics in one site to help customers quickly master online marketing, allowing YOU to take your SEM and SEO efforts to the next level, and in doing so beat out your competitors in the pursuit of visible content and daily online contacts.

Kinda spooky and maybe even borderline invasion-of-privacy, but at the end of the day, Compete.com sounds like a valuable asset for any business that utilizes the Internet.

On Jan 17, Compete.com (which also boasts a very cool blog) revealed its list of the fastest-growing (and fastest-declining) Web sites of 2007. You’ll see a few you know and a few you don’t on both sides. The rankings show the top twenty sites that gained or lost the most amount of traffic from December 2006 to December 2007, based on the percentage of visits in December in 2006. Compete.com blogger Max Freiert offers up some interesting trend talk in response to the list.

Next up for Compete.com: calculating the total number of people in the U.S. that visit any given Web site each month. Pretty cool stuff, especially given the fact that Compete online traffic metrics are leveraged by some of the largest companies in the U.S. and frequently put to use by national and industry pubs like the USA Today, Wall Street Journal and The New York Times.

Chart Credit: Compete.com

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