Firefly Cove offers its residents exciting opportunities to absorb nature

by Michelle

The community of Lake Lure, North Carolina can offer the full natural experience with a lake for boating and fishing and acres of beautiful ground to hike. Lake Lure’s new concierge residential community, Firefly Cove, offers its residents exciting opportunities to absorb nature every day. Residents can escape for hours on miles of hiking trails, enjoy concerts among the pines in the outdoor amphitheater or enjoy the water on the community boats, kayaks or canoes. There is also ample opportunity for bird watching from anywhere in the community and children under 12 can enjoy the state of the art playground. Firefly Cove will also offer a wetlands education center for residents to learn about the distinctive environment they live in and how to preserve its ecological system.

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.