Go Green or Go Home

by Kipp

One word that keeps popping up in recent months is the word “green”. This references environmentally friendly products or processes. It seems we have most certainly left the industrial revolution behind and it is no longer good enough to make a good product. That product now needs to be produced in a way that is better for the environment as well as made of materials that do not harm it.

Though this has been a topic for years it has only recently become a major hot button issue sparked by online news sites and advocates. Recently Apple CEO Steve Jobs even came out to comment on the issue and Kroger launched a new loyalty program rewarding customers for bringing their own reusable shopping bags. With out question we are not going to stop seeing green anytime soon.

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.