PR News

Go Red

by Michelle

Today, Campbell’s Soup launched a new campaign behind “Go Red for Women”, partnering with the American Heart Association in an effort to raise awareness for women suffering from heart disease. The campaign is focused around the Web site www.GoRedwithCampbells.com, which asks visitors to vote on their favorite red dress designed by New York-based designer Linda Perry. For each vote, $1 will be donated to the “Go Red for Women” movement dedicated to empowering women with knowledge and tools so they can take positive action to reduce their risks and protect their health. The winning dress will be worn by Toni Braxton at the Women’s Day Red Dress Awards later this month.

Companies Joining Up With Nonprofit Organizations
More and more large companies like Campbell’s are joining up with nonprofit organizations for campaigns, promotions and events to both give back to worthy causes and show how their companies are willing to help. The partnership between Campbell’s and the AHA is beneficial to both parties, with Campbell’s gaining national recognition for its participation in the “Go Red for Women” movement and the AHA receiving an estimated $1.8 million in raised funds.

“We have a two-pronged approach,” said Juli Mandel-Sloves, senior manager for nutrition and wellness communications at Campbell’s. “We’re trying to raise funds and awareness for women with heart disease and we want to showcase how Campbell’s is a part of the solution with its many heart-healthy products.”

American Heart Month
With February right around the corner, the campaign is ready to kick off American Heart Month in the best way possible – by supporting efforts to educate men and women about the nation’s #1 killer. Get online and vote for your favorite dress this Valentine’s Day. Instead of gorging yourself with candy hearts, help save a real one.

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