Hummingbird Creative Group Named Agency Of Record For Fred Adams Paving Co., Inc

by MMI

RALEIGH, N.C. – Wendy Coulter, president of Hummingbird Creative Group, a Raleigh-based creative services firm, has announced the firm has been named agency of record for Fred Adams Paving Co., Inc, which offers many unique hardscape products in the North Carolina area. As agency of record for Fred Adams Paving, Hummingbird will write and implement a strategic branding plan for the company, update their Web site and catalog, design collateral materials, brochures and direct mail, plan for tradeshows, and help with expanding marketing for the company’s residential hardscaping division.

“We are honored to work with Fred Adams Paving Co.” said Wendy Coulter, president of Hummingbird Creative Group. “We look forward to helping them build a consistent brand within their marketplace.”

About Fred Adams Paving Co., Inc.:
Fred Adams Paving Company, founded in 1984, provides hardscaping services and unique products throughout North Carolina. Initially providing interlocking paver installation, Fred Adams now offers a multitude of paving services including unit pavers, slabs, natural pavers, permeable pavers, roof gardens, grass and reinforced turf systems, retaining walls and stamped concrete. Paving services are available to both commercial and residential clients. Fred Adams Paving Company has performed subcontract work for many recognizable projects such as: Fayetteville Street Mall Revitalization, N.C. State University’s Brick Yard, Duke University’s Tower View Drive, UNC’s Student Union, Wake Medical Centers, PPD Headquarters in Wilmington and American Tobacco Historic District in Durham. For more information, please call 919-468-9101 or visit the Web site at http://www.fredadamspaving.com.

About Hummingbird Creative Group:
Hummingbird is a creative services firm specializing in building brand identities. The firm serves as a partner with their clients to provide unique, award-winning design, advertising and marketing services, including: logos, branding, marketing strategies, advertising, web design, public relations, and promotions. Since its establishment, the firm has repeatedly been recognized as an industry leader. Most recently, Hummingbird was acclaimed as a winner of the American Corporate Identity 22 Competition, an annual award showcasing the best corporate identity design in America today and two 2006 American Graphic Design Awards, for promotional card and logo designs. For more information, please call 919-854-9100 or visit the Web site at http://www.hummingbird-creative.com.

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.