Iatria Day Spa President Co-Authors Course At The University Of California At Irvine

by MMI

RALEIGH, N.C. – Erika Mangrum, president of Iatria Day Spa, has been selected to co-author and teach a course in marketing for the spa and hospitality industry at the University of California at Irvine. The course will focus on the fundamentals of developing a strategic marketing plan through sample case studies and examples of various spa models. The program will be offered through UC-Irvine’s Business and Management department and is also available worldwide, including students from Thailand, Brazil and many other countries via the web. Mangrum’s partner in developing the course is John Buckingham, CEO of Solana MedSpa, graduate of Harvard Business School.

“It is an honor to be selected to co-author this course,” said Mangrum. “I look forward to sharing my knowledge of marketing to help benefit the day spa, resort spa, and medical spa industry and ensure that spa-goers receive the best possible spa experience when they visit their favorite destination or day spa.”

About Erika Mangrum:
As a recognized expert in her industry, Erika is a highly sought-after speaker and mentor. In 2003, Mangrum was named one of the 25 most influential Women In Business by the Triangle Business Journal and in 2004, she was named the 2004 Woman Business Owner of the Year by the National Association of Women Business Owners (NAWBO). She is a founding member of the Triangle Women Presidents’ Organization (WPO) and serves on the 2005-06 Board of Directors and the 2005-2006 Executive Committee for the Greater Raleigh Chamber of Commerce. Erika has been inducted into the Women’s Forum of North Carolina Inc and received the 2004 Business Leader Women Extraordinaire. She is also on the faculty of the University of California-Irvine and Cornell University where she has developed the curriculum for the institution’s Spa and Hospitality Management degree.

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