Entry Level PR Advice

It's All in The Image

by Kate Catlin

Working in PR, it’s no secret that image is everything. It is so important to carry yourself and present yourself with confidence. If you act like you’ve got it together, how can one say you don’t? I often find though that the way you carry yourself and the attitude you adopt has a lot to do with the outcome of your day and the challenges you meet along the way.

This fact surfaced recently as I was reflecting upon the devastating loss of my New England Patriots in the Super Bowl on Feb. 3. As a fan, I can attest to the fact that we had the image down. We were cocky, confident and just plain arrogant. I dismissed any person who doubted and laughed in their face at the thought of defeat. Evidently my team missed the memo though. They arrived on the field with anything but an air of confidence. They carried themselves like your average Joe as opposed to the 18-0 AFC champion squad they were. I knew the second the camera cut to them as they waited to run onto the field that something was amiss. Tom Brady was staring into space with a frown and the rest of the team was looking around like they were lost.

As the game unfolded, the team’s actions reflected the long faces they had displayed before the game. The Pats should have been jumping up and down waiting to take the field, they should have been smiling, they should have been absolutely uncontainable. Had they done so, maybe that energy would have showed in their play instead of the flat team that showed up and got their butts kicked.

I find that when I get excited and pumped up for something, it goes exactly how I hoped it would. It’s for this reason that in PR we always prepare our clients so they can be confident and prepared for anything they’re working on. Maybe I am just an optimist though. What do you think?

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