Lake Lure, North Carolina, site of filming for the popular film Dirty Dancing home to new concierge residential community Firefly Cove

by Michelle

Lake Lure, North Carolina, site of filming for the popular film Dirty Dancing, is set in the Blue Ridge Mountains and surrounded by spectacular scenery. East of Asheville, the Rocky Broad River’s crystal clear water winds through a beautiful valley to form Lake Lure in the heart of Hickory Nut Gorge. The scenery and views are dazzling and the location is a haven for boating and fishing. It will also be home to new concierge residential community Firefly Cove. The residential development will offer 42 home lots on over 50 acres with waterfront views. The lots will range in price from $600,000 to $2 million and be built among the community center offering a common gathering place and fitness area. Lake Lure will be a stunning backdrop for this high luxury living.

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.