MMI Associates, Inc. Named Agency Of Record For Raleigh-Wake Human Resource Management Association

by MMI

RALEIGH, N.C. – Terry Bradley, president of the North Carolina Raleigh-Wake Human Resource Management Association (RWHRMA), has announced that MMI Associates, Inc. has been named agency of record for the association. MMI Associates, Inc. will assist RWHRMA in developing and implementing a strategic public relations campaign, including communications counsel and a range of public relations and media relations services and other brand-building initiatives.

“Our new relationship with MMI Associates, Inc. marks an exciting opportunity for our organization,” said Bradley. “We look forward to working with MMI and passing on the benefits of this partnership to our phenomenal members.”

About Raleigh-Wake Human Resource Management Association:
Established in 1954, Raleigh-Wake Human Resource Management Association (RWHRMA) is the leading HR association in North Carolina, consisting of over 400 members representing a variety of businesses in Raleigh and the surrounding area. RWHRMA is a premier SHRM affiliate chapter, having been nationally recognized for its many award-winning programs. Members of the organization take an active part in many of the professional development, community service, and networking opportunities offered by RWHRMA.

About MMI Associates, Inc.:
MMI Associates, Inc. is a full-service marketing and public relations firm offering a wide range of services to help clients achieve measurable results in brand awareness, name recognition, market penetration and crisis management. Established in 1994 in Phoenix, Arizona, this award-winning firm was named one of the top 10 public relations firms in the state by Arizona Business Magazine and bizAZ Magazine. In North Carolina, the Triangle Business Journal’s Book of Lists for 2004 and 2005 recognized MMI as one of the top public relations firms in the Triangle. The firm has received numerous MarCom Creative Awards, the 2005 Videographer Award and the 2004 Communicator Award. For more information, please call 919-233-6600 or visit the Web site at http://www.mmimarketing.com.

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.