Olde Towne Earns Audubon International Recognition

by MMI

RALEIGH, N.C. – Scott McCrary, president of Carolina Communities Development Group (CCDG), has announced that Olde Towne, an exclusive urban development, has been selected as a member of the Audubon International Signature Program. The Audubon Signature Program provides comprehensive environmental planning assistance to new developments and aids landowners and developers in planning for the environment so that both economic and environmental objectives are achieved. To become a member of the Audubon Signature Program, Olde Towne underwent an initial site assessment and implemented the Natural Resource Management Plan, which assesses natural resources and environmental impacts associated with the development and provides strategies for addressing natural resource issues.

“The Audubon program aims to integrate environmental protection and improvement, which Olde Towne has worked to achieve,” said McCrary. “By being a member of this program, our residents will be assured of Olde Towne’s commitment to the environment.”

About Audubon International:
Audubon International is a not-for-profit, 501©(3), environmental education organization dedicated to educating, assisting, and inspiring millions of people from all walks of life to protect and sustain the land, water, wildlife, and natural resources around them. Audubon International engages people at various points along a continuum from individual stewardship action to property level environmental management to community-wide involvement to achieve a more environmentally sustainable future rooted in the natural environment. Programs emphasize local participation and focus on voluntary actions that go beyond legal and regulatory compliance. For more information, you can visit their Web site at http://www.auduboninternational.org.

About The Natural Resource Management Program:
The Natural Resource Management Plan (NRMP) is a comprehensive guidance document for the development and long-term management of Audubon Signature projects. It assesses natural resources and environmental impacts associated with the development and provides strategies for addressing natural resource issues. The NRMP is based on the Audubon Principles for Sustainable Resource Management and includes the assessment of and plans for wildlife conservation, habitat enhancement, waste reduction and management, energy efficiency, water conservation and integrated pest management. For more information, you can visit their Web site at http://www.auduboninternational.org/programs/signature/nrmp.htm.

About Olde Towne:
Olde Towne is a 600-acre exclusive urban development, consisting of 2,400 residential home sites, 360,000 square feet of commercial/retail space and an 18-hole golf course. Olde Towne plans to preserve 240 acres in order to minimize the development’s environmental footprint. This area will provide hiking trails, wildlife habitats and public recreation. For more information on Olde Towne, please call Petra Bottomley at (919) 789-5244 or email her at OldeTowne@hpw.com, you can visit the Web site at http://www.oldetowneraleigh.com.

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.