Good and Bad PR

Positive politics? It’s about time.

by Kate D

Now more than ever America is paying extra attention to politics. I definitely have found myself listening a little closer to each political commercial lately. Each election year we get pummeled with TV ads that make us feel a little icky inside as each candidate rips their opponent to shreds over the awful things they’ve done in the past. Being raised in a house of “if you can’t say anything nice, don’t say anything at all”, I’ve always wondered why anyone would think that saying what the opposition can’t do is more important than saying what that politician can do for us.

When did it become a good PR move to question your opponents’ character in order to improve your own image?

Finally a politician has figured it out. Someone is trying to take a PR step in a positive direction. Bev Perdue decided last week to pull all of her negative advertisements from television and her Web site, and focus on what she CAN DO for North Carolina and not what her opposition has done poorly in the past. Although the News & Observer reported that Perdue has received criticism for her move, she chose to pull the ads after friends and family approached her about the negative tone her ads were portraying. Some people in the campaign are critical of this decision because her competition, Richard Moore, plans to continue to smear her image across the television.

“For the last month, it’s been hard for me to look some people in the face,” said Perdue. What do you know, a politician with a conscience.

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