Good and Bad PR

Running For Donuts

by Jennifer

It’s not unusual for nonprofit organizations to hold races in order to raise money for a cause. What is unusual is encouraging the participants to eat 12 donuts in the middle of their run.

But that’s exactly what happened last Saturday at the Krispy Kreme Challenge – 3,035 runners hit the streets in downtown Raleigh to raise money for the N.C. Children’s Hospital, stopping halfway through the race to down 12 donuts as fast as they could.

The challenge

1. Run 2 miles from the N.C. State Belltower to the Krispy Kreme on Peace Street.
2. Eat 1 dozen donuts
3. Run 2 miles back to the Belltower
4. Do all of this in under 1 hour – and don’t throw up.

You can check out the numbers for the race here.

The race

I can’t say that I completed the challenge. I’ve never been a huge fan of donuts and I definitely had no intention of eating 12. I figured I would find a friend once I made it to the store and grab one from their box. The problem I ran into was that there were so many people outside the store, I couldn’t find anyone! The parking lot outside the store was packed with people. Most of the people were participants, but there were definitely a good number of spectators just hanging out and watching while they enjoyed a cup of coffee and their own donuts.

The winners

The race was a success not just for the N.C. Children’s Hospital – the total amount of money raised was $20,000 – but also for Krispy Kreme. It can’t hurt to support a good cause, especially one as well known as the N.C. Children’s Hospital, and now there are thousands of people who own t-shirts connecting the donut store with the hospital.

I know I’ll recommend Krispy Kreme when a friend doesn’t know where to go for a donut. Any place that is willing to cook 36,420 donuts for charity is definitely worth supporting. At a time when people are becoming more and more health conscious, anything that brings extra foot traffic into a donut store is a good thing.

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.