Search Engine Results Help Determine Reputation

by Kipp

David LeBouf at VisionPoint sent this interesting article on Search Engine Results impacts on brand and a company recognization. 

Here it is: http://searchenginewatch.com/searchday/article.php/3562126

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I think this article brings up an interesting point I know for my generation is if I site doesn’t come up on the first page of of a search engine (in most cases google)  then that company is considered second rate.  I know that the MMI’s current Web site is very poorly optimized and we are working to fix that, along with the look and feel.  Let me know what you think of this article!

Posted by: Kipp Bodnar

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.