Good and Bad PR

The Blog: An Inexpensive Marketing Tool

by Jill

Chances are, if you frequently surf the internet, you have come across a blog or two. Google any subject and you’re bound to find a blog about it. For example, today I searched for a blog about one of my favorite things: shoes. There were over 250,000 hits with topics ranging from consumer reports, to brand advertising to reviews of the latest runway trends. This made me wonder: why are so many businesses turning to blogging to reach their audiences?

In a recent article in The New York Times titled “Blogging’s a Low-Cost, High Return Marketing Tool”, blogging is hailed as a new, effective way to combine both marketing and public relations while exposing a company and building a brand. Companies are quickly realizing the potential of this new medium, and a growing percentage of small businesses are turning to blogging as an inexpensive way to reach a much larger audience. Latest polls estimate that blogging costs a company around $400 a year.

According to the article, many companies are using this new marketing technique to give people a behind-the-scenes look at their business. By allowing customers to become part of your everyday life, companies forge a relationship with them which aids in creating exposure for your firm. In addition, blogging has become a way to profit from additional advertising fees for larger companies with larger blogs.

Click here to check out the rest of the article for more information about blogging and its affect on marketing. I’m off to buy some shoes.

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