The Week in Review

TSA Goes Blogger-Friendly

by Ryal

Transportation Security Admission Takes New Approach to Customer Service

Terrorists Evolve. Threats Evolve. Security must stay ahead. You play a part! These are the words slapped on the front page of the TSA (Transportation Security Admission) Web site. Their new approach, which is both surprisingly creative – not to mention proactive and user-friendly – is a blog. Pinned Evolution of Security, TSA’s blog is offered up to its two million daily travelers as a solution to facilitate an ongoing dialogue to discuss innovations in security, technology and the checkpoint screening process.

Why do I have to take off my shoes? Check out the blog. How much liquid is too much liquid? Check out the blog. How come I was left on the runway for 4 hours last night? Make yourself heard on the blog!

TSA’s first blog, posted at 10 a.m. on Thursday, Jan 30, received 335 comments. And in just 24 hours, it has already received close to 700 comments, with others still pouring in. Bloggers, both jolly and steaming, are visiting the site and leaving comments ranging from complaints about idiotic rules to smiley little heart-warming thank you stories. I wonder who posted those ones? Hmmm…

Anyway, if you’re flyer (frequent or not) looking for a place to vent your traveling frustrations or instead simply have a place to leave your kind words of appreciation to float amongst the blogosphere, your search stops here. Nice PR move for the TSA, especially given the fact that no matter who you are or where you’re flying to, it’s almost impossible to avoid these 3 flight-passenger certainties : raising flight prices (damn the gas man), inconveniencing security procedures and last but definitely not the least constant pain-in-the-arse delays.

Dan Caterinicchia’s write up for the Associated Press can be read here. And a very cool piece written by Ben Bain for TCW.com can be read here.

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