Viva Greenville Announces Newspaper Launch

by MMI

GREENVILLE, N.C. – Juan Pablo Giometti, publisher of Viva Greenville, has announced the launch of Viva Greenville. The publication is the first community Hispanic newspaper in East North Carolina, and will be distributed in more than 100 locations in Pitt County, as well as the neighboring counties of Beafourt, Greene, Wilson and Lenoir. The publication will provide a resource to individuals, families, and organizations to meet crucial needs, such as local news and events, along with information about healthcare, education and social activities in Spanish. The first newspaper was released on Oct. 7 and will be followed by issues the first week of every month.

“We are proud to bring this publication to the people of East Carolina,” said Giometti. “It will be the first newspaper in the area to serve the local interests of the Hispanic community.”

About Viva Greenville:
Viva Greenville is the first community Hispanic newspaper in East Carolina. It distributes 5,000 free copies in more than 100 locations in Pitt, Beafourt, Greene, Wilson and Lenoir counties. The publication provides a resource to individuals, families and organizations to meet crucial needs, such as local news and events, along with information about healthcare, education and social activities in Spanish. For more information on Viva Greenville, visit their Web site at www.vivagreenvillenc.com.

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.