PR News

New Yahoo Web Site Targets Women

by Jennifer

Yahoo is designing a new Web site created specifically for women. The site hasn’t launched yet, but it’s supposed to be a “one-stop shop” for women with content similar to women’s magazines. It doesn’t have an official name yet, but “Shine” is in contention. Click here to read more about the site.

According to comScore data, Yahoo.com is one of the most trafficked sites by U.S. users, and its key category sites, such as finance, sports and news, are equally popular. Yahoo executives have high hopes for the new site for women, an underserved population of Internet users.

Yahoo’s stock problems are well-known right now, and launching a new Web site may be just the thing that the Web portal needs to not only attract new users but also to regain some of faith of its stockholders. The new site will definitely attract media attention, and people are much more likely to buy stock in a company that seems to be expanding than one that they aren’t hearing anything about.

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Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.