Case Studies

Savvy business owners have learned that using public relations (PR) as part of their company’s marketing strategy can generate powerful publicity. Public relations coverage can be five times more valuable and credible than a paid advertisement in the same newspaper, magazine, television or radio outlet. The PR strategy that MMI develops for each of its clients is unique. Here are some case studies that feature innovative strategies we have used.

Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.

“Wine, Welcome, and Wellness” for Iatria Spa and Health Center

MMI Associates, Inc. helped Iatria Spa and Health Center to develop “Wine, Welcome, and Wellness,” a unique event that allows people to indulge their senses during an evening of relaxation and education.