Crisis P.R.

When the worst happens, our crisis public relations skills will help you transform a negative situation into a positive one. We will develop an effective crisis public relations plan with you that will protect your company’s reputation and ensure its continued success.

The Art of Crisis Management

• A leader must step forward and take ownership of the problem.

• The spokesperson should tell the truth, tell it all and tell it fast.

• The organization must take steps to fix the problem and let everyone know what their actions will be.

Acting quickly and decisively to tell the story to everyone involved and to the media usually ends the PR crisis much sooner than simply remaining silent. Saying nothing can often be the worst way to handle a crisis.

The crisis can be brought on by an accident, an omission, a defective or contaminated product, a scandal, a natural disaster or employee misbehavior. If in the eyes of the media or general public your company does not react appropriately to the situation, your PR crisis becomes even worse.

MMI will show you how to have a crisis communication plan and a designated crisis team in place before anything adverse happens.