North Carolina

7406-H Chapel Hill Rd.
Raleigh, NC 27607
919 233 6600

Public Relations

The art of public relations comes down to making the right impact on the right audience. Success depends on not only being outstanding at what you do but also making sure the word gets out about it.

Our three-step program—Cultivate, Facilitate, and Participate—will help you and your organization achieve an effective word of mouth campaign. MMI will help you:

1. Cultivate influential spokespersons, advocates or volunteers who have credibility with your target audience.

2. Facilitate the spread of buzz by selective and target media placement, utilizing traditional media outlets, as well as online, social media via the Internet.

3. Participate by listening to your customers or constituents and responding to them. Word of mouth is not a one-way activity—it is an ongoing dialog.

With MMI’s help, you will get exposure for yourself and your organization in print and broadcast media—newspapers, magazines, trade publications, radio, television, Web sites and public events. Publicity and good public relations assure a level of credibility that mere advertising cannot match.

Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64

MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.