North Carolina
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The Art of Crisis Management
The Art of Crisis Management PDF
One of the first steps a company should in a crisis situation is to act quickly and decisively to tell their side of the story to the media. Usually this strategy ends the PR crisis much sooner than simply remaining silent, because saying nothing can often be the worst way to handle a crisis.
Public Relations for the N.C. Department of Transportation (NCDOT) U.S. 1/64
MMI Associates was contracted to handle media relations and to organize various efforts to open the communication lines between the construction entities on the project and motorists. The firm developed a strategic public relations campaign to ensure that local motorists and those passing through would be aware of the most up-to-date traffic patterns.
